22 Sep 2017 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Spa Opportunities issue 276, 2017 is now out!

Blogs:

Spa Opportunities bloggers:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Katie Barnes
Managing Editor,
Spa Business

Lisa Starr
Senior Consultant,
Wynne Business

Anna Bjurstam
Owner,
Raison d'Etre

Dieter Buchner
Founding Partner,
Urban Healing

Jean-Guy de Gabriac
Founder/ CEO,
Tip Touch Academie

Marisa Dimitriadis
Managing Director,
The Spa Consultants

Anni Hood
Owner,
Kis Lifestyle Group

Jane Scrivner
Managing Director,
Jane Scrivner

Embrace the discomfort

10 Aug 2012
by Liz Terry, CEO, Leisure Media
Our cover image celebrates innovative thinking from ESPA, which this year has sponsored the Serpentine Pavilion, designed by Chinese dissident and artist, Ai Weiwei.

The spa industry must reject routine, staid approaches to challenges and energetically embrace innovation if it is to thrive. This was the clear message from speakers at the Global Spa & Wellness Summit (GSWS) which was held recently in Aspen, Colorado.

Delegates were told that real growth will not return to the sector unless we challenge every aspect of the business, from the way technology is harnessed for management and marketing, to the developing of new business models. Our GSWS report in Spa Business 2012 issue 3 p54 examines the highlights of the event and teases out the lessons shared and learned.

This year's summit took some delegates outside their comfort zone by introducing new concepts, perspectives and even learning methods, but in so doing was true to its theme and purpose, as this was fundamentally what it was all about.

If we keep doing things the same way - however comfortable this feels - nothing will ever improve. We have to grow to love and embrace the feeling of being in a state of constant change.

We learned that habits don't require willpower - once people get into a routine, they repeat behaviours painlessly and get very comfortable doing so.

Speaker Jessica Alquist explained how spas can use this innate tendency in people to bring about and cement healthy lifestyle changes. However, while that's a positive way of tapping into this deep-seated human trait, we must also be aware it can undermine our ability to initiate and
our Spa Business 2012 issue 3 cover image celebrates innovative thinking from ESPA, which this year has sponsored the Serpentine Pavilion, designed by Chinese dissident and artist, Ai Weiwei
embrace change. We must practice disruptive, creative thinking until this becomes a habit too.

The cover of this edition of Spa Business celebrates just such innovative thinking. ESPA surprised the industry by moving its support into the arts world by sponsoring the Serpentine Pavilion in London. This radical piece of architecture - which is rebuilt each year according to the vision of a new designer - was conceived for 2012 by Chinese dissident artist Ai Weiwei, in partnership with architects Herzog & de Meuron.

It was a brave move and typifies the provocative thinking advocated at the GSWS. It's only by challenging ourselves, forging new alliances, being creative and breaking down barriers that we'll tap into fresh lifeblood for our industry. We applaud ESPA's audacity.



Tags: Spa Business  spa & beauty  sales & marketing 

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